McLuhan said that 'The medium is the message', in other words that the message is influenced by the medium used to transmit it.
He said it was actually the medium itself that shaped the message.
In the past, messages had limited media for distribution.
Today, we have a plethora of media which are not just shaping the messages but these are now being created just to make use of the media.
We are making messages to make use of the media.
Messages of no note.
Like blog posts.
Oh.
When McLuhan's book was published the title wasn't 'The Medium is the Message' but 'The Medium is the Massage'. People either didn't notice or thought it was deliberate if they did. It only came out recently that it was actually a typesetting error that McLuhan decided to leave as it was. Great book.
ReplyDeleteI think 'The Mess Age is the Medium' is a valid typo too...
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