Thought Leadership

'Look, it’s that thought leader!'
'Who?'
'That guy, the one who’s recognised as being the expert in the field.'
'Really? How come?'
‘Because he wrote a book about it.'
‘Was he a thought leader when he wrote the book?'
‘No.'
'So he became a thought leader because he wrote a book?'
‘Sorry?’
'He became a thought leader because of a book he wrote when he wasn't a thought leader?'
'Yeah, I guess so.'
‘Now, that’s a thought leader!’