On-line But Off-course

'Hey Max.'

'Hey Max, what’s up?'

'I’m worried that my on-line personal branding campaign isn’t compelling.'

'Oh no, that means that you are decreasing your sphere of influence and diminishing your value.'

'Cripes. What should I do?'

'You need to decide on your core message and the right channels through which to communicate your brand.'

'You mean I need to create engagement around my strategic priorities?'

'Yes, but don’t spread yourself too thinly across irrelevant communities.'

'Thanks. Uh, or…'

'Or what?'

'We could go outside and kick a ball?'

'Great idea, let’s go!'